Please find below reasons as to why your creative(s) may have been denied:
Headlines
- Inappropriate or improper punctuation in headlines such as repeated punctuation (???!!!) or symbols (-->, @, *, etc) are not allowed
- Periods and ellipses are not allowed at the end of headlines
- Headline - Misspelling(s)
- Headline - Capitalized Letters
- The first letter of all major words should be capitalized (eg. The World’s Scariest Roller Coasters)
- Headlines and individual words cannot be in ALL CAPS (exception: Acronyms such as NASA)
- No use of the word "shocking" or any of its derivatives
- No use of the word “trick” for nutraceutical, finance, or lottery offers
- No use of the word “breakthrough” relating to weight loss, diabetes, Alzheimer's, or any other serious diseases
- No false, misleading, or deceptive claims of any kind. All statements made in headlines MUST be substantiated
- No vulgar or crude language
- All words in the campaign headline must have correct spelling and grammar
Inaccurate Branding Text
Branding text must accurately reflect the source of the content.
Broken Landing Page
A campaign must click through to a working landing page with minimal redirects.
Ad Content/Landing Page Mismatch
Ad content must match your landing page. (ex. Content about the world’s best travel destinations cannot click through to a lander about cooking recipes.)
Image Guidelines
- Image dimensions must be minimum 600x450px (or an upscaled increment of that, following a 4:3 ratio)
- Images must fill the entire space allotted for creative (no white space along any sides)
- Image cannot have a border or partial border
- Image cannot have text in the creative
- Image cannot be blurry or pixelated
- You must own the rights to the creatives you upload
- Explicit Images
- Zoomed in body parts
- Before and after images that imply results from a product
- Sexually implicit images of women
- Implied or overt nudity
- Phallic shaped objects (in or near mouth)
- Body Paint images
- Images of people or animals with implied or explicit sexual activity
- Excessive cleavage or provocative positions
- Photo-shopping to enhance sexuality
- PDA (not aggressive and no groping)
- Vulgar or crude language
