Landing Page Policies

Find the most common reasons as to why your landing page was rejected.
Written by David
Updated 3 years ago

It is imperative that you follow all our landing page guidelines. A landing page is classified as the location a user arrives on after clicking on your advertisement. These guidelines cover both your content, and content that belongs to a third-party. 
User Experience

  • All hyperlinks must lead to the expected destination and must be clearly labelled.
  • Landing page language must match the correct language for the jurisdiction or territory of the campaign.
  • Grammar and spelling must be error free, and easy to understand with no hidden agendas.  
  • The language of your landing page must match the language used on the creative title(s) submitted.  
  • If a video is present in the landing page, with the intent of selling a product or service, a complete transcript of the video must be made available to the user prior to purchase.

Landing page quality

Landing pages must be checked for grammar and spelling. In addition, landing pages must have properly aligned images and the overall landing pages look and feel professional.

Negative user experience

Landing pages leading to forums, general website homepages, indexes, and other page that do not directly correlate to the initial advertisement, are strictly prohibited.


Landing pages must not contain any popups or intrusive overlays. Users must be able to navigate the landing page without any disruption to their experience.


Any type of content-blocking solution to prevent the user from accessing the content in the landing page is strictly prohibited.

Example: Online publications cannot advertise a story and then deny the user access to the article by placing it behind a paywall.

Clear affiliation or partnership disclosure

A landing page that promotes a product or service, must disclose its relationship to the affiliated party, with a clear and prominent advertorial disclosure on the page.

Accurately disclose the terms of all promotional offers

Offers with “strings attached” must disclose their terms clearly and plainly for the user to see. If you are offering a free product, under the condition that the user purchases a different product, then these terms must be revealed and explained.    
Promotional material can never give the impression or be “camouflaged” as news or editorial content. Here some examples of landing pages that do not adhere to promotional disclosure guidelines:  

  • Identifying an article in the landing pages as a research paper, scientific journal, news article, editorial, etc.
  • Giving the writer a title such as reporter or journalist.
  • Fake name and photo for the writer.
  • A navigation or menu that gives the impression that the page is part of a larger website, in the event that it isn’t.
  • Fake dates that auto refresh to mislead the user that the page was written more recently than the original date.
  • Implying the landing page is an independent review with language such as ‘‘Our research shows’’ or ‘‘We recently tested a product’’.
  • False statements such as "promotion ending in 1 hour" when the promotion isn't actually ending in 1 hour.
  • Navigational buttons that give the user promotional offers, unless it is clearly stated prior to clicking on the link.
  • Using the word ‘‘news’’ anywhere in the header or the page or the URL.
  • Including fake social media icons.

Advertisements & Other Third-Party Content

Our guidelines and policies are intended to make our network a positive and fruitful collaboration for both advertisers and users. With this goal in mind, it is important for all advertisers to ensure their landing pages and other advertising materials are fully in line with our guidelines and policies.

Malicious third-party content can be a detriment to the overall quality and harmony of our network. Advertisers must always remember that they are fully responsible for the content provided by third parties.  It is important to remember that these guidelines and policies are also applicable for the entire website and is not just limited to the landing pages submitted.

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